New Project: Love This City Tower

Back in May 2017, we announced a new twin-tower project that would eradicate a significant surface parking lot, located at 1901 Arapahoe Street, in Central Downtown. That project has since fallen through the cracks with a new proposal in its place.

Before we get to the details of the new project, here is a refresher of the project site at 1901 Arapahoe along with what it looks like present day.

The new proposal, dubbed “Love This City Tower”, will rise a total of 40 stories and contain a great amount of retail along the ground and fifth floor of the podium. According to BusinessDen, the tower will contain 1,253 apartment units that average 510 square feet. However, the developer is still uncertain of the breakdown and may incorporate a hotel into the tower as well.

Even though there are not an ample amount of details on this project, the developer has created a website with renderings. Here is a rendering of the tower courtesy of their website.

Love This City Tower - Rendering

With exact details and square footage unknown, there are also renderings of the ground and fifth floor retail. The ground floor appears to feature a market hall, which is a popular trend with The Source, Dairy Block, and Denver Central Market. The fifth-floor retail appears to be open air with a very eclectic ceiling.

Love This City Tower - Retail Rendering
Love This City Tower - Retail Rendering

Currently, there are no documents filed with the city for this tower, so it is still in the very early concept stages. We will keep you in the loop as more information becomes available.

By |2019-07-03T07:00:13+00:00June 29, 2019|Categories: Central Downtown, Infill, Renderings, Residential|Tags: |29 Comments


  1. Tom day June 29, 2019 at 8:47 am - Reply

    500 square feet each? Times 1200? That’s not a typo?

  2. Travis June 29, 2019 at 9:47 am - Reply

    Looks pretty cool the way the podium is makes it somewhat different.

  3. Roy June 29, 2019 at 10:38 am - Reply

    Wow, that building is bland. Looks like someone unearthed a design for a building proposed for the 1970s.

  4. James June 29, 2019 at 10:52 am - Reply

    I wonder if that is a parking podium above the ground floor. Mostly studio size apartments might be trendy now but how would that format hold up over the long term? I think it needs to be obviously more of a mix. Wow is that a fresh grown produce market on the first floor?

  5. Tove June 29, 2019 at 11:20 am - Reply

    Browsing the website, they mention the Greyhound Station across the street (a full block!) is poised for redevelopment. Have you found information regarding this development?

    Regarding this tower, it certainly seems more tailored to our city than the previously proposed Paradise Towers. I am also very happy about the covered podium and thoughtful use of pedestrian street level space.

  6. Steve June 29, 2019 at 11:51 am - Reply

    Another plan from a Buzz Geller lot. I won’t get excited until construction starts.

    • Tove June 29, 2019 at 3:17 pm - Reply

      Hear, hear. I was so enthusiastic until I did a little more digging. Is he a con-man? Does anyone know?

      • jmpmk2 June 29, 2019 at 8:15 pm - Reply

        He’s a real estate developer. It’s more or less implied.

        • Anthony Bobay June 30, 2019 at 6:55 pm - Reply

          Buzz is a real estate seller. No development. Just hit the jackpot on land holdings from his dry cleaner business back in the 70’s. He is cashing out now, so expect to hear his name for the next couple off years on his high-profile plots.

      • Steve June 29, 2019 at 10:03 pm - Reply

        In all fairness he’s done some good things. It just seems several plans on lots he owns haven’t moved forward or have changed several times. Hopefully it’s because he wants great projects for Denver.

  7. George June 29, 2019 at 2:54 pm - Reply

    My choice for its informal name is “The Popsicle” ….

  8. D June 29, 2019 at 3:10 pm - Reply

    My apologies for being cynical on this one, but you’re naming a tower after a mural? I also saw a news clip on Fox31 of somebody on their team speaking on behalf of this. He was wearing a trucker hat sounding not-at-all eloquent describing this as being “like when you’re in a haunted house… of those but in the sky”. Just sounds like they’re first rodeo and like maybe they’re in over their heads here. I’d love to be wrong, but the podium concept could be amazing if delivered by somebody who has a record of visionary projects. I don’t get that sense from these guys.

  9. John R June 29, 2019 at 3:35 pm - Reply

    Replacing one city block of parking with the equivalent of four city blocks of parking is problematic.At this point in our city’s development we need to be reducing the number of parking spots, not quadrupling them.

  10. jmpmk2 June 29, 2019 at 3:35 pm - Reply

    This will definitely be colloquially called the Joystick Building.

  11. GC June 29, 2019 at 4:55 pm - Reply

    Looking at the renderings reminds me of the adage “Pie in the sky”. I will never, ever happen!

    • Matthew June 30, 2019 at 3:39 pm - Reply


  12. Landon Bain June 29, 2019 at 8:28 pm - Reply

    that would be pretty cool. it would create some interesting outdoors spaces on the terrace. i think it would look better if it was more circular

  13. Anonymous CB June 29, 2019 at 10:31 pm - Reply

    These kind of projects seem like infill clickbait. That’s not a jab at Denver infill. I’ve just seen this same project in the Denver business journal and other sites, and it seems like a all flash to get attention with no real intention of actual results

  14. Jim June 30, 2019 at 12:14 am - Reply


  15. Seth Cagin June 30, 2019 at 9:03 am - Reply

    Cheesy architecture.

    • Brian H. August 16, 2019 at 6:02 pm - Reply

      The building looks unsafe and will not add to the skyline. The bottom theoretically looks like a fun place to hang out, but the garish colors is a definite “no” for me. I did some research on the “Love This City” murals, and from what I could gather, all of these murals were designed by an artist named Jason Graves and were painted by a group of several artists. But in the news story I saw in the link above, this Pat Milbery person is trying to pass it off as his own art. I really hope this project doesn’t happen!

  16. Jeffrey June 30, 2019 at 11:48 am - Reply

    I’d be happy if this were actually built.

  17. John B June 30, 2019 at 2:43 pm - Reply

    I think this looks super cool and hope they move forward with the skinny support tower idea. Maybe the top tower could use some improvement, but the overall architecture idea reminds me of the 150 North Riverside tower in Chicago. It would be very eye catching!

  18. Diego July 1, 2019 at 5:04 pm - Reply

    Yawn. Please don’t build this.

  19. Brian V Repsher July 3, 2019 at 2:24 pm - Reply

    As a lifetime Denver resident I want to see the downtown area develop. What I continually read are “proposed” building that never get built? What stops the development so often – financing? City planners get their noses up in the air? Educate me please.

  20. Jim July 6, 2019 at 7:34 am - Reply

    I am trying to figure out why I don’t like this one. I like the idea of a floating box. I like the idea of something colorful. However, in this scheme, the two ideas compete rather then complement. You don’t know which is more important. If I had any say, I would make the small supporting box almost invisible and do something interesting and colorful with the big floating box. Combine the two ideas into one big, colorful floating box. I suppose though, it doesn’t really matter as this has Gellers name on it and is unlikely to happen. My guess is that he does all this marketing of fake projects to drive land prices up. “Love this City” sounds like marketing propaganda to me.

  21. James July 22, 2019 at 10:14 pm - Reply

    Would look a lot nicer about 10 blocks out around Broadway and Blake.

  22. Brian July 28, 2019 at 2:52 pm - Reply

    The website clearly illustrates someone who does not know the layout of Denver (suggesting the building is adjacent to the University of Denver Campus – did she mean Auraria and near the busy Federal Blvd and Highway 70? – is this development company actually serious?). This building will never be built.

    • CN July 30, 2019 at 6:14 pm - Reply

      ummm, wut?

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